Patrick Dixon

Take hold of your future or the future will take hold of you - be futurewise.

— Patrick Dixon

The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical

— Patrick Dixon

Never has the future become so rapidly the past.

— Patrick Dixon

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

— Patrick Dixon

The larger the corporation, the greater the risk that you are flying blind.

— Patrick Dixon

Institutional blindness is a major threat to the future of all corporations.

— Patrick Dixon

Listen to your customers but don't (always) believe what they say - they know even less about the future than you.

— Patrick Dixon

In banking or insurance trust is the only thing you have to sell.

— Patrick Dixon

Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.

— Patrick Dixon

The first one hundred and fifty year old human being could be alive as a baby today.

— Patrick Dixon

To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

— Patrick Dixon

The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.

— Patrick Dixon

The key to understanding the future is one word: sustainability.

— Patrick Dixon

Tribalism is the most powerful force in the world.

— Patrick Dixon

The future is about emotion: reactions to events are usually far more important than the events themselves.

— Patrick Dixon

People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

— Patrick Dixon

Life's too short to sell things you don't believe in.

— Patrick Dixon

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

— Patrick Dixon

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

— Patrick Dixon

Business strategy is the battleplan for a better future.

— Patrick Dixon

You can have the greatest strategy in the world, but what is the point if no one cares?

— Patrick Dixon

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

— Patrick Dixon

When you have been close to death it makes you think about life.

— Patrick Dixon

Give people a convincing reason and they will lay down their very lives.

— Patrick Dixon

All the most powerful speeches ever made point to a better future.

— Patrick Dixon

You cannot have strong leadership without passion.

— Patrick Dixon

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

— Patrick Dixon

Business is the "art" of making money by selling things or services people want for more than their cost.

— Patrick Dixon