Louis V. Gerstner, Jr.

When a manufacturing company in Spain looks to IBM for a solution to a problem, they expect us to bring the best of IBM worldwide to it, not just the experience of IBM Spain.

— Louis V. Gerstner, Jr.

The next thing is: we can make IBM even better. We brought IBM back but we're gunning for leadership.

— Louis V. Gerstner, Jr.

It's about communication. It's about honesty. It's about treating people in the organization as deserving to know the facts. You don't try to give them half the story. You don't try to hide the story. You treat them as - as true equals, and you communicate and you communicate and communicate.

— Louis V. Gerstner, Jr.

Computers are magnificent tools for the realization of our dreams, but no machine can replace the human spark of spirit, compassion, love, and understanding.

— Louis V. Gerstner, Jr.

People do what you inspect, not what you expect.

— Louis V. Gerstner, Jr.

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

— Louis V. Gerstner, Jr.

Computers are magnificent tools for the realization of our dreams, but no machine can replace the human spark of spirit, compassion, love, and understanding.

— Louis V. Gerstner, Jr.