“
What helps people, helps business.
— Leo Burnett
No quotes are currently available.
LB
Leo Burnett
journalist, advertising person, businessperson
🔗 Read on Wikipedia1891 – 1971
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
All Quotes by Leo Burnett
“
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
— Leo Burnett
“
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
— Leo Burnett
“
When you reach for the stars, you may not get one, but you won't get a handful of mud either.
— Leo Burnett
“
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
— Leo Burnett
“
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
— Leo Burnett
“
You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.
— Leo Burnett
“
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
— Leo Burnett
“
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
— Leo Burnett
“
Friction makes sparks and sparks start creative conflagrations.
— Leo Burnett
“
I am often asked how I got into the business. I didn't. The business got into me.
— Leo Burnett
“
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
— Leo Burnett
“
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
— Leo Burnett
“
What helps people, helps business.
— Leo Burnett