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By searching out opportunities which match its strengths the firm can optimize the synergistic effects.
— Igor Ansoff
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Igor Ansoff
All Quotes by Igor Ansoff
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The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.
— Igor Ansoff
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A natural companion to the competitive advantage is the synergy component of strategy. This requires that opportunities within the scope possess characteristics which will enhance synergy.
— Igor Ansoff