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George Lois

George Lois

photographer, designer, graphic designer, advertising person

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1931  – 2022

George Harry Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973.

All Quotes by George Lois

The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'

George Lois

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

George Lois