Geoffrey Moore

Without “big data”, you are blind and deaf and in the middle of a freeway.

— Geoffrey Moore

Marketing has long known how to exploit fads and how to develop trends.

— Geoffrey Moore

Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth. Mapping out a global assault plan, attacking on all fronts at once, may work for massively intimidating market leaders who already have troops in place throughout the world, but it is just plain silly for stripling challengers. Instead, we need to pick our spots carefully, attack fiercely, and then dig in and hold.

— Geoffrey Moore

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

— Geoffrey Moore

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.

— Geoffrey Moore