Etruscans

It is indeed a striking thought that the same region of central Italy twice, in the shape of ancient Etruria and modern Tuscany, been the source of civilization in Italy. Since the seventh century BC and from the fifteenth century onwards, in the dawn of antiquity as well as at the beginning of modern times, the same region of the peninsula has been distinguished by exceptional qualities. The birth and re-birth or Renaissance of Italy had the same cradle.

— Etruscans

Yet wherever one looks, in non-specialist guides, or in holiday brochures, one reads about the 'mysterious' Etruscans; hidden Etruria; underground Etruria — as if the culture is somehow concealed from us. It is a sales gimmick which has been very useful and profitable, but it is also misleading. (...) The Etruscans were no more more mysterious than most other peoples of archaic Italy.

— Etruscans