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There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
— Dieter Rams
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DR
Dieter Rams
industrial designer, architect, designer, university teacher
1932
Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."
All Quotes by Dieter Rams
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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
— Dieter Rams
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Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.
— Dieter Rams
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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
— Dieter Rams