Daniel Ek

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

— Daniel Ek

For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist.

— Daniel Ek

We kind of look at music as something very natural in people's lives. I mean, most of us can relate to music in some sort of shape and form, and if you think about it, most of us remember the first time we kissed someone, what kind of music was playing or the song that was playing on our friend's birthday.

— Daniel Ek

I had always wanted to belong, and I had been thinking that this was going to get solved when I had money, and instead, I had no idea how I wanted to live my life. And no one teaches you what to do after you achieve financial independence. So I had to confront that.

— Daniel Ek

I'm not saying you can't be successful in the music industry without Spotify. But when I look at the future of music, I don't think scarcity is the model anymore. We have to embrace ubiquity - that music is everywhere.

— Daniel Ek

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

— Daniel Ek

Buying sports cars, going to expensive nightclubs, spraying people with champagne and things like that - what I learnt is that it wasn't for me, and, in fact, I feel pretty empty after doing that.

— Daniel Ek