“
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
— Chris Bangle
designer, car designer
🔗 Read on Wikipedia1956
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
