Alexander James Ashburner Nix is a British businessman who was the former CEO of Cambridge Analytica and a former director of the SCL Group, Nix led SCL Group's elections division, which was contracted by a variety of governments and political campaigns, including the 2016 presidential campaigns of Ted Cruz and Donald Trump. The company also ran Kenyan President Uhuru Kenyatta's campaign.
All Quotes by Alexander Nix
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The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
—Alexander Nix
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Success has many fathers and failure is an orphan.
