Renée Mauborgne

Here we were at Davos, moderating a discussion on value innovation, and yet only one European, Hasso Plattner [the founder and CEO of SAP AG], was on the panel. This raised the question, ‘Why aren’t there more European CEOs and companies worth listening to on this subject?’ What is the problem in Europe? The answer that kept coming back is this: Europe is strong in science and technology, but weak in connecting innovation and commerce.

— Renée Mauborgne

In the United States, international business still means the U.S. and the rest of the world. Here it is different. We wanted to learn about the reality of international business and understand the role and scope of strategy within that.

— Renée Mauborgne