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Luca Cordero di Montezemolo
LC

Luca Cordero di Montezemolo

businessperson, entrepreneur, lawyer, racing automobile driver, rally driver

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1947

Luca Cordero di Montezemolo is an Italian businessman and motorsport executive who is best known as the former chairman of Ferrari, Fiat S.p.A., Confindustria and Alitalia.

All Quotes by Luca Cordero di Montezemolo

'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.

Luca Cordero di Montezemolo

With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.

Luca Cordero di Montezemolo

'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.

Luca Cordero di Montezemolo

We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.

Luca Cordero di Montezemolo

I don't believe in the electric cars, but I strongly believe in hybrids.

Luca Cordero di Montezemolo

'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.

Luca Cordero di Montezemolo